On Making Content

You can accomplish content creation through a number of avenues and when they are explained to you the person saying it can and will come off sounding like a douche bag. This is a fact and one that cannot be avoided because explaining how to create content is a lot like explaining how to paint. Anyone can do it, but some people do it better than others, and if you try to break down their techniques, you are going to be seen as that know-it-all jerk.

Now, I am generalizing here, because it is the presentation of information that really matters.
There is but one rule to content creation and that is it must be genuine. If you create something and it lacks that human connection you can rest assured that your content will never be read or watched. If you try to act bigger than you really are people are going to notice. This is why I find it so fascinating when I read articles about this topic and the person writing it quotes a bunch of numbers to show how “successful” they are as a company.

News flash chief, if you were really successful you wouldn’t have to quote your popularity or backup your professionalism. You would simply approach the microphone and say, “I am Mr. Tibbers and I run the site Tibbersbemad.com.” or whatever it is you do. If you say, “I am Mr. Tibbers, owner of Tibbersbemad.com a site with over 4 million hits a day.” you’re a dick trying to compensate for something.

Half of the time these companies do the bad Mr. Tibbers intro in order to feel important, but if you just approach the mic and be confident then people will take note.

This sidetrack ties back to content creation because if you are not confident in your content it will show and people will notice. I am in the boat of if you’re going to do something you throw yourself at it and hold nothing back. If you pump the breaks when you are making anything you are limiting the potential awesome that may ensue. Plenty of these successful websites became successful because they were honest about something and that related to people and either made them laugh or cry.

Emotion is the core of anything you make.

Content isn’t merely blog posts, videos, podcasts, and what have you. It extends into anything we make because whatever comes into being from the mind of a human is content. If you want to be known or noticed make something and put it out there for everyone to see. Show your passion in what you make because it will register with others and that is how a picture posted on Twitter explodes on to hundreds of websites.

You are what you make, so go make something dammit!

Why Doughnuts Are Awesome

I had this very clever article and I wrote it three times and I said, “You know what, this sucks, and I am going to talk about doughnuts instead because I am an adult and I fucking love doughnuts.”

Is there anything that is more precisely perfect than a well made doughnut? The answer is no, there isn’t. Not your children, not your relationships, nothing is as perfect as a well made doughnut… if it was made by Jesus, then it would truly be perfect.

Then one must ask themselves if Jesus is any good at making them? I mean he is really good at making wine and fish and bread and coming back from the dead, but doughnuts are more finicky. If you make them too light they are like bags of air, too dense, and they sit like a brick in your stomach. We all have our different tastes but we all can agree that they are awesome. Even with this universal agreement the question must be asked: Why are they awesome?

It is a question that philosophers and scientists have pondered upon for eons. To try to apply any form of logic to the awesome that is the doughnut is to try to put a face to God, it just doesn’t work out. I mean look at the paintings in which God featured, he always looks just a bit off, like he’s annoyed for the fact that he’s always wearing a beard.

I am going to attempt to answer this very question.

Doughnuts are awesome because they contain the most peaceful substance in the universe: Joy. Doughnuts are made of pure joy. That isn’t to say the person making them is filled with pure joy as they are usually filled with two cups of coffee and a slug of gin at 3 AM, but what they are making is going to bring joy to the world. How do you prove that joy exists inside of these fried pieces of dough?

I support my hypothesis with evidence.

Just watch someone open a box of doughnuts and watch a grin, smirk, smile, and a flash of happiness appear on their face. It takes them back to another place, another time, and it allows them that moment of escape in their mind. No one frowns at the sight of a doughnut box and if they do frown then clearly they are insane and shouldn’t be spoken to at all; for fear that they will steal your soul.

Doughnuts should be dropped on to war zones instead of pamphlets. Peace in the Middle East, (which is it really the Middle of the East?) just bring a dozen doughnuts to the table and state that no one can have one until they agree to terms.

Peace, boom, done, and all because of doughnuts.

No one can resist the joy that emanates off of a doughnut; no one except for vegans and those who cannot digest gluten and lactose intolerant people and the Amish.

Why are doughnuts awesome? They just are and if you take the last sprinkle I will cut you.