Movie trailers were, at one point, a big love of mine. There is an art to creating such a piece of media, but lately, these bastards are getting out of control.I will use The Avengers: Age of Ultron (Known moving forward as TAAU) as an example. This film’s predessor made, oh, a few billion dollars when it came out. Blowing away any expectations that the box office had for it and setting the highest bar imaginable for future comic book films. TAAU currently has around 3 major trailers out for it. These trailers have been coming out about once per month, at the rate these are moving someone online will be able to splice these trailers together and we won’t need to go to the movies to experience this film. Why is this a thing? Why are trailers showing everything these days when compared to their ancestors from the 20th century? The difference today is that films have to compete against the internet, video games, and TV; I hesitate to say reading, but one day maybe it will be among the time sink activities! All of those categories are cheap, easily accessible, and in someways, are better than movies because of the cost per entertainment value. A movie was once the cheap form of entertainment, but now it is almost as expensive as tickets to an actual play. Add in cost, divide by attention spans waning, and you get what we have today. Does this mean that we can never again get a trailer that reveals small amounts of information? No, we have those still, but the last one in my mind that did this was Cloverfield, and it was effective because as a movie experience I knew nothing going into it. And it was amazing for that reason, even if the movie was ehhhhhhh. Trailers are supposed to tease us to get us into the theaters and watch the movie, but now they show all the cool stuff so you are excited for those portions of the film. The tease works better because you don’t know what you are going to get walking in and no matter what it will be surprising and entertaining. In an age where signing up for surprises is a thing (Loot Crate and other package services) I think teasers will become more prominent and eventually will kill the all engrossing, spoiler ridden, government conspiracy driven, mantas men made, story driven trailers that we have today. I am not the only one, here Glove and Boots talks about this very problem:
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