Everyone wants to have a business which is both profitable and respectable, and email marketing is a great part of building your company towards your goals. Using the right techniques will ensure that you keep the customers you already have and bring in new ones as well. Read on to find some advice you can’t market without!
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Keep your emails consistent. Make certain that your emails consistently utilize your company’s logo and colors. The font you select should be easy to read. Your recipients will be more aware of the appearance of your messages and focus on them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Try and make all of your messages sound personal when you send out mass amounts of emails marketing. The customer response will be more positive to this kind of message in comparison to impersonal ones. Try to get different high ranking members of the company to compose messages that focus on the areas they are responsible for running. This will make the message carry more weight and keep the content fresh.
Don’t get yourself in trouble by not getting permission. This is spamming and you could be penalized for it as well as having all your mail refused, which could damage your business irrevocably. By getting permission to use email marketing, you will be creating positive relationships with customers who will keep coming back.
Write your email marketing campaign content for human beings, not software. If the text is authentically intended for human reading, you do not need to worry about spam filters eating your messages alive. Do not get cute or overly creative with your vocabulary in an attempt to avoid spam filtration.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. The email should include a link to confirm, as well as a link to refuse the subscription. This security measure will give you more credibility and you will have a proof that people agreed to receiving your emails.
All the tips in this article have made other companies successful online. So use them to their fullest to bring yourself closer to your goals. The amount of effort you put into your campaign will directly correlate with the increase you see in traffic and profits. So work hard to get great results!
